Buying jewellery is more than a purchase—it is an investment in beauty, craftsmanship, and emotion. Whether you are selecting a gold bangle, a diamond ring, or a bridal set, the right knowledge can help you make a confident and meaningful choice.
At TAMIRI JEWELLERS PVT LTD, we believe in transparency and customer education. This Jewellery Buying Guide is designed to help you understand everything you need to know before making your next jewellery purchase.
1. Know Your Purpose and Budget.
Before you begin, consider:
Is the jewellery for daily wear, occasional use, or a special event?
Are you buying as an investment or for style?
What is your budget range?
Knowing this helps narrow down metal purity, design options, and gemstones.
2. Understanding Gold Purity
Gold jewellery comes in different purities. The most common are:
24K Gold
· 99.9% pure gold.
· Bright yellow, very soft.
· Best for investment (coins, bars), not ideal for daily-wear jewellery.
22K Gold
· 91.6% pure gold.
· Rich yellow tone.
· Perfect for traditional Indian jewellery like bangles, chains, rings, tops, haram, vadanam, lockets, jada & necklaces.
18K Gold
· 75% pure gold.
· Stronger and more durable.
· Ideal for diamond and modern jewellery.
14K Gold
· 58.5% pure gold
· Highly Affordable & durable, budget-friendly
· Suitable for everyday wear
Tamiri Jewellers Tip: Check for hallmarking (BIS Hallmark) to ensure purity and authenticity.
3. Evaluating Diamond Jewellery – The 4 C’s
If you are buying diamond jewellery, understanding the 4 C’s is essential:
Cut – Determines brilliance
Colour – Ranges from colourless to yellow
Clarity – Measures inclusions
Carat – Weight and size
Tamiri Jewellers provides certified diamonds with complete transparency.
4. Choosing the Right Metal: In Gold?
Gold is timeless, elegant, and always in style. Loved for its beauty and value, it’s the perfect choice for both tradition and modern fashion.
Yellow Gold: Classic & traditional. Ideal for weddings and cultural jewellery.
White Gold: Modern & sophisticated. Perfect for diamond and contemporary designs.
Rose Gold: Trendy & romantic. A stylish choice for modern, everyday jewellery.
Purity Guide
• 22Kts – Traditional & rich look
• 18Kts – Strong, durable & perfect for daily wear
• 24Kts – Best for investment
✨ Choose gold that matches your style, purpose, and personality. Traditional, elegant, and available in yellow, white, or rose tones.
5. Check for Hallmarks and Certifications
For Gold
Look for:
HUID verification confirms the authenticity and purity of hallmarked gold jewellery in India using the Hallmark Unique Identification (HUID) number, a 6-digit alphanumeric code, through the BIS Care App (or) the Bureau of Indian Standards (BIS) website, providing details of the jeweller and Purity grade (22K / 18K / 14K), ensuring consumer trust in BIS hallmarked gold.
How to Verify HUID:
Download the BIS Care App: Get the app from your phone's app store (Google Play/Apple App Store).
· Log In/Register: Create an account using your name, phone, and email.
· Select "Verify HUID": Tap on the "Verify HUID" option within the app.
· Enter HUID: Type the unique 6-digit HUID number found on your gold jewellery.
· View Details: The app will display the registered information, including the jeweller's registration number and the item's purity, confirming its authenticity.
Why it's Important:
Traceability: The HUID system enhances transparency and traceability for gold items.
Tamiri Jewellers provides consumer protection, ensuring that buyers receive gold that meets the stated quality and purity standards.
BIS LOGO: THE SYMBOL THAT REPRESENTS BIS STANDARDS.
PURITY GRADE: INDICATES THE GOLD PURITY, LIKE 22K (91.6% PURITY), 18K (75% PURITY), OR 14K (58.5% PURITY)
JEWELER'S IDENTIFICATION MARK OR CODE: THE UNIQUE CODE OR MARK OF THE JEWELER WHO MANUFACTURED THE JEWELRY.
ASSAYING & HALLMARKING CENTRE'S IDENTIFICATION MARK OR NUMBER: SHOWS WHERE THE JEWELRY WAS
6. Check for For Diamond Certifications
Always check:
GIA Certification. Click on:- (GIA Report Check)
IGI Certification. Click on:- (IGI Report Check)
SGL Certification. Click on:- (SGL Report Check)
Laser inscription on the diamond (if available)
At TAMIRI JEWELLERS, all jewellery is sold with genuine certifications for complete trust.
7. Selecting the Perfect Design
Jewellery should reflect your personal style. Consider the following
Daily Wear Office Wear Wedding & Special Occasions Modern Styles
Lightweight, Elegant and subtle, Heavy traditional designs, Sleek, minimalist, rose gold tones,
Comfortable, Classic chains, studs, bracelets. Antique gold, diamond sets, polki jewellery. Custom and contemporary designs.
Simple designs.
Tamiri Jewellers offers a diverse range of designs to suit every individual's personality.
Quality craftsmanship is the foundation of durable jewellery.
Look for:
Smooth edges
Strong clasps
Neat stone settings
Secure prongs
Even finishing and polishing
Our artisans ensure every piece meets the highest standards of craftsmanship.
Choosing a reputable jeweller ensures:
Authentic metal purity
Certified diamonds
Lifetime service support
Better resale and exchange value
At TAMIRI JEWELLERS PVT LTD, customer trust is our greatest asset
Final Word from TAMIRI JEWELLERS PVT LTD
Jewellery buying should be a joyful and informed experience. Whether you’re selecting a timeless gold piece, dazzling diamonds, or a unique custom-made design, TAMIRI JEWELLERS is here to guide you every step of the way.
With our commitment to purity, craftsmanship, and trust, we ensure your jewellery becomes a cherished part of your life and legacy.